Metadata is the information displayed whenever a link to your product or channel is shared through social media or chat application. Additionally, it helps determine the order in which the links are displayed when a search is made on the web using any of the various search engines.
This information is not visible on sellers or buyers page. However, metadata uses its Title, Description, and Image to be better displayed on social media and be optimized for search engines. You can assign this information to your Products, Channel, and Profile.
To add Channel Metadata, follow the steps below:
1. Click Online Store on the application navigation and then click Store Settings on the left navigation.
2 . On that page, scroll down and find the Metadata section where you need to enter the Title, Description, and Image.
Note that if this section is left blank, the channel metadata will inherit this information from the Account Name, Image, and About section.
Product Name, Channel Name and Partner Name acts as keywords that search engines refer to.
The description content is also SEO friendly because every word or sentence written acts as a TAG which gives results to queries on search engines.